In this first post and Video in a series that captures the growing cycling culture in India, we speak to Rahul Garg about the birth and growth of Madover Biking, a community-based platform that organises serious riding events, races both on the road and on the Zwift platform.
Madover Biking is a community-based platform that was born in May 2018 from a group of cyclist friends that saw a need for organised cycling events in Delhi India.
Rahul Garg is the founder of Madover Biking and I talk with him about cyclists in India that have access to the gear and feel the need to compete. Cycling for recreation and sport has increased over 200% in recent years, so Rahul and his crew organise official events to form a league that undertakes rides and races for serious competitors. These events range from Street racing in India's traffic, to endurance events but also making teams and races in the Online Zwift platform so the riders can still compete from their homes.
"after a ride with friends we discussed that there was a lack of road cycling racing culture in Delhi and we decided to do something about it..."
Recreational cycling and racing is difficult in India because of the dense population and therefore traffic as well as air quality, but there are those that have good bikes and equipment and they want to compete. Madover Biking organises events on the outskirts of cities where the traffic is easier to deal with so people can have a serious ride. They organise endurance events and TT events but also utilise the Zwift indoor training platform and form teams to hold and compete in events online.
Their earliest major event was the “Right To Ride” event where the group intention is to educate road users about cyclists on the road and lobby for safe bicycle lanes.
This first video in the series is an insight from the man himself as to how the platform has started and gained momentum.
Madover biking is a platform that caters to the community by organising cycling events for cycling enthusiasts in Delhi India and surrounds.
They looked out and saw and spoke to their community about the need to have some active competition in their sport and pulled together with founder Rahul Garg to make a competitive platform.
Madover Biking organises these events in the form of Time Trial (TT) Endurance and community rides which have 50 ~ 60 participants and have also started a Zwift indoor cycling movement.
The races are usually organised early morning on the outskirts of town when and where there is less traffic, however, it can still be daunting to the uninitiated. While the starts and the races share the road procedures are put in place such as
Informing the police of the event
2 x ambulances are on standby
They form barriers with cars behind, and on the side to help segregate the traffic from the riders.
Organising these events in India is a huge task and to consider the safety of riders during the event is paramount in their organisation. While there is a risk, to date there has been no major accidents or injuries regarding vehicles, so an impressive record under the circumstances. Each event carries a basic message in education to the public and the community about cycling safety so that all road users can understand the vulnerability of cyclists in this city and help petition for dedicated bike lanes to encourage this sport and recreation.
None of this can be done without community support and so Madover biking enlists in the order of 15~20 volunteers from the cycling community to help organise, run stalls, form the car barrier, station at navigation checkpoints and so forth to make a successful event. They also gain sponsor partners to provide meals at the end of the events to get all the participants together and promote that camaraderie that is the cycling network.
Great that you can join us again for Part 3 of our journey into the Indian cycling scene with Madover Biking. Click the image or HERE for the Video
In this part 3 of the interview, we discuss the end to end planning that Madover Biking as a community cycling platform provides for its events.
We have been discussing with Rahul Garg the founder of Madover Biking, that this platform has been borne out of necessity by the growing market of competitive cycling to provide an avenue for riders to be pit themselves against each other with racing and cycling events.
The events include Time trial event and masters events, which are longer endurance type races where all the participants start together and have the opportunity to form a peloton, make breakaways and use strategies to gain positions in the event.
While there is a competitive nature in their events, the skill level varies, and everyone who is serious gets the opportunity to race and improve with this social sport. Registration for Madover Biking events is necessary and the participants are scrutinised. This is no Sunday cruise around the park!
The events which have between 50 to 60 participants are planned end to end with notification to the Police and other relevant authorities for the routes used and of course, it is important to ensure the riders have what they need. Pre-event there is hydration and gels available, during the event, volunteers mark the routes and post-event there is a prize-giving ceremony and food to put back what your effort took out.
This part of the interview discusses cycling as a sport in India that has significantly increased and connection through the various groups. Cycling can be enjoyed all year round in India with only a few places with adverse weather at different seasons. Madover Biking hold events where the participants earn points to gain prizes during the year.
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